Discovery | Designing | Making


John Goodwin provides sartorial inspiration from round the world. Keeping a close watch on all the major fashion capitals, we bring to you on social media the best of all Looks.

We add our favourites to Pinterest and invite you to take a look. If you like to browse this way we’ll share more with you from private boards. 


Some of Their Looks (clockwise from top left)

Massimiliano Donnarumma

Massimiliano Donnarumma wearing a peak lapel taupe brown jacket in wool, silk and linen in a blue ‘self-design’ shirt. 

A summer occasion Look which could also be worn for business depending on the industry. Soft blue and light brown colours look great together. 

Adriano Dirnelli

Man with club stripe tie wearing a Look for the summer circuit. Three button, notch lapel jacket using a plaid check, worn with white cotton trousers, white semi cutaway shirt and finished with a maroon club stripe tie and pilot’s case. 


Man wearing coat with upturned collar. A navy blue jacket worn under a light weight silver grey coat with an american tab button down shirt with grey bengal stripe, finished with textured solid grey tie.

We like how the grey coat ties in with the shirt and tie. The pairing with navy blue works well too.


Man leaning on wall wearing a taupe colored cotton suit with plain fronted trousers  with belt loops with a blue shirt and pochette.

A Look for summer receptions and weddings. We love the colour combination and the inherent ‘coolness’ of this cotton suit.


Various global fashion houses use the same tailoring companies John Goodwin partner with because of their versatility. They make virtually any design. This gives John Goodwin far more opportunities in styling and unlike many bespoke tailors, our approach is far less restricted.


Some of Our Looks (clockwise from top left)

Look 18703 | Blue Velvet Smoking Jacket, Orange Roll Neck Knit & Grey Trousers

A smoking jacket using a midnight blue velvet fabric from Loro Piana and blue paisley lining from Bernstein & Banleys with an electric blue melton under the collar. Single-breasted, one-button notch lapel jacket with centre vent, jetted hip pockets and blue buttons.

Worn with plain fronted trousers with zip fly, double back pockets, American 1/4 cross pockets and button side adjuster. Made using a 540g brown denim fabric from Loro Piana.

Look 19181 | Turquoise Suit, Floral Shirt & Brown Textured Tie

A double-breasted peak lapel suit using a turquoise washed Irish linen fabric from Scabal and 'Honolulu' lining from Bernstein & Banleys. Double-breasted, three-button show-two suit with side vents, flap hip pockets, horn buttons, rouleau loop on inside pocket, piano facing and pin pricked edge stitching.

Plain fronted trousers with zip fly, double back pockets, American 1/4 cross pockets and button side adjuster.

Floral patterned shirt with single cuff, small semi cutaway collar and 3mm edge stitching.

Look 19180 | Navy Blue Seersucker Jacket, Burgundy Red Trousers & Lilac Checked Shirt

A single-breasted peak lapel jacket using a navy blue seersucker fabric from Lear Browne & Dunsford Mersolair bunch and an elephant pattern lining from Bernstein & Banleys. Single-breasted, two-button peak lapel jacket with centre vent, flap hip pockets, horn buttons; fully lined. Rouleau loop on inside pocket, piano facing and pin pricked edge stitching.

Burgundy Red linen trousers from Scabal. Plain fronted with zip fly, double back pockets, American 1/4 cross pockets and button side adjuster.

Lilac purple micro check shirt. Double cuff with full cutaway collar (shortened point length) and 1mm edge stitching.

Woven tie.

Look 19877 | Brown Needlecord Jacket, Grey Woollen Spun Trousers and Blue/Brown Small Check Shirt

Single-breasted, two-button notch lapel jacket using a cotton cord fabric from Holland & Sherry's Corduroys bunch. Side vents, patch hip pockets, horn buttons, fully lined with a blue paisley lining. Rouleau loop on inside pocket, piano facing and 6mm swelled edge stitching. Detachable Alcantara storm flap.

Plain fronted trousers using a Super 100 woollen spun fabric from Holland & Sherry's Classic Flannel bunch. Zip fly, one back pocket, American 1/4 cross pockets with belt loops.

Single cuff shirt using our House 2/80 Oxford fabric. Full cutaway collar (shortened point length), 5mm edge stitching and vintage button.

Brown wool, cotton and silk mix tie with 8.5cm blade width.


We have chosen our Tailoring and Ready-to-Wear partners not only for their ability to make any design but because they make them so well. Each with a long history in tailoring, there is an strong emphasis on providing quality and longevity. Fast fashion, this is not.




John Goodwin designs and makes garments for Business, the Weekend and Occasions: tailored suits, jackets, trousers, waistcoats, overcoats and shirts, ready-to-wear knitwear, shoes, ties and socks, and new from November 2020, tailored sportswear including jeans, casual trousers, drawstring trousers, gilet jackets, unconstructed jackets and raincoats. Look out for the Work, Play & Hooray Collections.

For our fabrics, we partner with world renowned textile companies including Loro Piana, Scabal, Holland & Sherry, Dugdale and Harrisons. A curation of these fabrics are available in the Fabric Library. 

Every tailored garment is cut and made for the client. To show the client the look and feel of the garments we use a selection on samples and 'try-ons'. We also use these to take measurements.

We use various Patterns when designing and making our garments. For jacketing we have Sartorial, Soft and Super Soft and each is available under our two labels - White Label and Black Label.



Sartorial has the most interlinings which, akin to traditional patterns produces a more structured and squarer shoulderline. Perhaps the most formal and elegant. Available as White Label and Black Label.  

Soft is akin to the contemporary and popular patterns of Italy. Fewer interlinings produce a softer look by following the shoulderline more closely. Available as White Label and Black Label.

Super Soft is the newest and most contemporary pattern, and as far as suiting and jacketing goes it’s extremely light. With the fewest interlinings and softest shoulderline of all it almost feels shirt like. Available as White Label (Sportswear only) and Black Label.


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Our Looks
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Fabric Library


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